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The Globe & Mail -- Environmental group targets Victoria's Secret
by Peter Kennedy
October 15th, 2004
Lingerie giant Victoria's Secret has become the latest prominent target of a campaign by environmentalists who are trying toprotect what they call Canada's endangered old growth forests.

Wall Street Journal -- As the Catalogs Pile Up, Environmental Activists Take On Attractive Target
by Christopher J Chipello & Amy Merrick
October 14th, 2004
Environmentalists are out to embarrass Victoria's Secret -- over the paper used in its eye-catching catalogs.

Press Release -- Lingerie and Lumberjacks at Victoria’s Secret to Protest Catalogs
October 14th, 2004
October 14, 2004 Lingerie and Lumberjacks at Victoria’s Secret to Protest Catalogs San Francisco

Press Release -- ForestEthics Launches New Environmental Campaign Targeting Victoria’s Secret
October 14th, 2004
San Francisco – A national campaign was launched today against Victoria’s Secret and parent company Limited Brands for their leading role in forest destruction. San Francisco-based ForestEthics is directing actions and demonstrations by grassroots environmental groups across the U.S., as well as launching an advertising campaign and a website (www.victoriasdirtysecret.net) challenging the retailer to use recycled and sustainably-harvested paper, and to stop using paper from the world’s last remaining endangered forests.

View the October 2005 New York Times ad

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Press Release -- New York Times Ad Exposes Victoria’s Secret for Destroying Endangered Forests
San Francisco – An advertisement in today’s The New York Times exposes Victoria’s Secret and parent company Limited Brands for printing 395 million catalogs annually, predominately on paper that is made directly from forests. A subscriber to the company’s mailing list receives, on average, a catalog every two weeks.

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View the January 2005 New York Times ad

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